Our New Look is Just the Beginning
Ben Kurland, Co-Founder
We’re changing the way we look. It’s time to catch up with the company we’ve become and prepare for the future we’re trying to build. Our core values, helping people save money by fighting back against mega-corporations, haven’t changed, but we want to do them smarter, faster, and better. So we figured we should look the part!
The old BillFixers logo is something I threw together in about 5 minutes to test out a new name we were playing with for a company idea we had. The old BillFixers color was “picked” because it was the default color for the wordpress theme we bought and it was easier than changing all the settings. It was never really supposed to live beyond our fun little website experiment and we spent a little while playing around with little illustrations of hammers and wrenches before getting distracted with actually saving people money.Here we are, three years, twenty team members, millions of dollars, and a couple website redesigns later, still using the same look. We knew it was time for a change.
A new look for a new future.
With design help from Deividas Bielskis
My background is graphic design and I’ve been lucky enough to do branding work for a variety of awesome organizations. But as in law, a designer who does all their own work has a fool for a client. I reached out to a few awesome designers I followed on Dribbble and after a few back and forths, ultimately settled on the wildly talented Deividas Bielskis.We put together a design brief for him, focusing on what we were looking for—staying trustworthy, approachable, and consumer-focused, and also giving us the flexibility to continue our expansion into an advanced fintech player. We rounded up a couple of companies whose design we love, like Robinhood, Asana, and Slack and set him to work.
“Our core values, helping people save money by fighting back against mega-corporations, haven’t changed, but we want to do them smarter, faster, and better.”